Bachelor of Business Administration (BBA)

       Bachelor of Business Administration (BBA) is a 3 years Graduation Course having 6 semesters. The course teaches the students about the higher level concepts in the domain of Business Administration in multi-fold specializations as Marketing, HRM, and Finance and so on. The degree is designed such way to give a broad knowledge of the functional aspects of a company and their interconnection. BBA program thus, exposes students to a variety of “core subjects” and generally allow students to specialize in a specific academic area. The degree also develops the student’s practical, managerial and communication skills, and business decision-making capability. Many programs incorporate training and practical experience in the form of case projects, presentations, internships, industrial visits, and interaction with experts from the industry. It also provides the right foundation to those who aim to take up specializations in post graduate management studies. It offers wide range of opportunities to the students to excel in their areas of interest and acquire the skills required to be the future managers.  


Revised Syllabus for B.B.A. Degree Course with Effect from the Academic Year 2010-11 & Onwards

BBA I Semester

1.1 Financial Accounting – I

1.2 Managerial Economics – I

1.3 Principles of Management

1.4 Principles of Marketing

1.5 Business Communication

1.6 Modern Indian Language

BBA II Semester

2.1 Financial Accounting – II

2.2 Managerial Economics – II

2.3 Financial Management

2.4 Indian Business Environment

2.5 Company Law & Secretarial Practice

2.6 Modern Indian Language

BBA III Semester

3.1 Business Statistics

3.2 Corporate Accounting – I

3.3 Computer Applications – I

3.4 Small Business Management

3.5 Marketing Research

3.6 Costing Fundamentals

3.7 Indian Constitution

BBA IV Semester

4.1 Business Mathematics

4.2 Corporate Accounting – II

4.3 Computer Applications – II

4.4 Entrepreneurship Development

4.5 Human Resources Management

4.6 Insurance Management

4.7 Management Accounting

BBA V Semester

5.1 Elective – I

5.2 Elective – II

5.3 Services Marketing

5.4 Business Law

5.5 Banking Operations

5.6 International Business

BBA VI Semester

6.1 Elective – III

6.2 Elective – IV

6.3 Organizational Behaviour

6.4 Income Tax

6.5 Production Management

6.6 In-plant Project & Viva




F.1 Project Management

F.2 Financial Services & Institutions

F.3 Stock Exchange Operations

F.4 Forex Management


M.1 Retail Marketing

 M.2 Sales Management

 M.3 Consumer Behaviour

 M.4 Advertising Management


H.1 Leadership Styles

H.2 Performance Appraisal

H.3 Industrial Relations

H.4 Training & Development


 Information Science

IS.1 E-Commerce

 IS.2 Internet Concepts & Web Designing

 IS.3 Programming in Java, and C++

 IS.4 System Analysis & Designing


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